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Never before in the history of companies and their competitive appearance on the market, are the functions of Marketing, Public Relations and Human Resources so similar and close to one another, and the need for their integrated application in the creation of competitive advantage has never been expressed more clearly than now with the concept of corporate communications.

Our interdisciplinary approach to corporate communications builds a cross functional team to answer the questions:

Who say what, to whom, in which channel, with what effect?

We answer these questions by defining:

1. Who?

• Understanding and managing corporate identity
• Articulation of corporate identity 
• Communication of corporate identity

2. Says What?

• Defining Corporate Brand
• Identity and position of corporate brand
• Brand Architecture
• Corporate Re-Branding
• Employer Branding
• Internal branding and organizational identity and culture
• Ethical branding
• Corporate social responsibility
• Diversity, equity and inclusion

3. To Whom?

• Stakeholder management
• External public communications
• Internal employee communications

4. In Which Channel?

• Storytelling and Issue management in times of change and crises
• Communications management
• Spokesperson
• Endorsers
• Visual identity
• Advertising

5. With What Purpose?

• Definition of corporate story
• Framework of corporate story - Culture Handbook
• Corporate associations: identity traits and corporate image
• Corporate associations: reputation and trust
• Measuring corporate image

6. With What Effect?

• Organizational identification by employees and consumers
• Organizational commitment by employees and consumers
• Social responsibility

Our multimedia team creates head-turning content with imagery and language that grabs attention.  Our integrated external and internal communications plans are engineered to engage targeted audiences across the full spectrum of digital and traditional media channels.  Our crisis plans prepare you to manage the unexpected and mitigate legal and financial fallout. 

Taken together, we provide you an on demand interdisciplinary corporate communication team to deliver the story of your corporate identity to internal and external stakeholders.  

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External Communications

We develop and implement coordinated and diverse external communications programs designed to advance your vision, mission and strategic goals for external stakeholders especially during periods of change and uncertainty.

Social Media

Use engaging an creative campaigns that inspire your audiences to consume and advocate for your products or srevices

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10 Reasons Why
You Need
​An All Star Social Media Team

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1.  Improve Brand awareness
2.  Cost Effective marketing
​3.  Engage With Customers
4.  Improve Brand Loyalty
5.  Higher Customer Satisfaction
6.  Understand Your Market
7.  Improve brand Authority
8.  Increase Website traffic
9.  Better SEO Rankings
10.  Reputation Management

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Find Out More About Our Social Media Team

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Traditional Media

Traditional and digital media is a match made in heaven

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8 Factors To Consider
When Planning A Traditional Media Marketing Strategy

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1.  Audience demographic
2.  Product or service
3.  Geographic location of your target
4.  Niche markets
5.  Campaign budget
6.  Type of campaign
     (brand awareness or call to action)
7.  Campaign goals
8.  Type of conversion desired

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Find Out More About Traditional Media Strategies

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Traditional television and radio advertising media channels 
still dominate when it comes to discovering new brands.
​Combining online media with traditional media channels 
increases the overall effectiveness of the media campaign 
​by 13 to 25 percent.

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Public Relations

Good public relations effects your bottom line

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​7 Keys To
Good Public Relations

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​1.   Create Buzz
2.  Keep It Personal
3.  Sustain It
4.  Accurate Background Information
5.  Focus on Key Messages
6.  Logistics
7.  Practice.  Practice. Practice.

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Find Out More About Public Relations

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Event Planning

Trade shows give exhibitors and attendees the chance to talk face-to-face, an increasingly difficult struggle in the era of video communication, emails, and text messages.

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​6 Reasons Why 
Events Are Still Important

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1.  Learn New Things
2.  Engagement
3.  Inspiration
4.  Networking
5.  Team Building
​6.  Build Brand Awareness

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Learn More About Event Planning

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Internal Communications

We  provide leadership the tools to engage and inspire your employees to work as part of your community. We manage efforts across all departments and all locations to develop communications strategies and execute programs that builds awareness and buy-in for your mission, values and strategy. 

Social Intranet

The best way for employees to access information quickly, form a community, communicate and ultimately connect all operations

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​6 Things 
A Social Intranet
​Provides Your Employees

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1.  Communications Hub
2.  Collaboration Facilitator
3.  Knowledge Management and File Sharing Center
4.  Internal Social Network
5.  Employee Engagement and Development
​6.  Scheduling Tool​

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See How We Build And Maintain Your Intranet

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Culture Handbook

As more organizations understand culture as the competitive tool it is, they’re openly sharing “Culture Handbooks” to attract like-minded employees and customers.

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10 Things 
A Culture Handbook
Can Do For Your company

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1.  Inform and reinforce the values, mission and vision of your company

2.  Differentiate your company from the competition

3.  Encourage potential employees to self-select in or out of the recruitment process

4.  Attract, recruit and retain A+ talent

5.  Reveal how your employees actively engage in the company and are able to make a difference and fulfill their potential

6.  Reveal how your onboarding and performance review process are conducted

7.  Demonstrate you have Clarity of purpose, culture, and strategy 

8.  Define key performance metrics, what's rewarded, and what's recognized

9.  Describe the importance of hiring for the right values, why people are let go and how to get promoted
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10.  Describe the learning and development opportunities

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Learn More About Culture Handbooks

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Company Events

Company events improve company culture, strengthen teams, promote creativity, and boost morale.

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6 Reasons 
​To Invest In Company Events

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1.  Events boost employee morale.
2.  Strengthen the workplace community 
3.  Foster team-building 
4.  Improve work-life balance
5.  Demonstrate loyalty to employees
​6.  Share best practices

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Read More About the Benefits Of Company Events

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Crisis Planning 
Crisis Management

When your company faces an unforeseen crisis,
business continuity and market value can hang in the balance.
We design crisis plans to prepare you for the unexpected and
enable you to respond quickly and communicate effectively
​when trouble arises to mitigate financial and reputation damage.

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​4 Things 
​Every Crisis Communications Strategy 
​Must Accomplish

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​1.  Have A Plan and Practice It
2. Protect Your People
3.  Protect Your Brand
4.  Reduce Legal and Financial Exposure

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Read More About Crisis Planning And Management

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Multimedia Team

​- Content Creation
- Video Production
- Distribution Strategies

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Content Creation

Consistent, engaging, and high-quality content impacts the audience more than any other technique.

Our Awards and Credits

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​7 Essentials 
​To Effective Content

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 1.  Write a Head-Turning Headline 
 2.  Create a Hook That Grabs Attention
 3.  Do Your Research 
 4.  Focus on a Single Purpose
 5.  Write in a Unique Voice
 6.  Optimize Digital Content
​ 7.  Edit Your Work

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More About Effective Written Content

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Video Production

See Our Work

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11 Steps 
​To A Successful Video Production

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1.  Identify your target audience

2.  Verify the market demographic segment and geographic area

3.  Determine the platform for reaching the audience

4.  Choose the content types

5.  Agree on a budget for the production and distribution

6.  Write the message with text, dialogue, music and imagery

7.  Produce and direct the production

8.  Edit the content and receive management approval on final cut

9.  Negotiate the advertising contracts

10  Build an analytics model to define success of a campaign
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11.  Release and follow up on the content revisions based on feedback

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Drone Imaging

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Sometimes only aerial imagery can capture the message.

​We have the expertise and equipment to deliver 4K resolution video and high-resolution imaging for any application.

When you want a panoramic, eye-popping video, we have the tools and experience to get the job done. 

Our FAA-licensed UAS operators will safely and legally gather stunning aerial content tailored to meet the needs of your project.

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​Marketing

See Our Work

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Clarity First​

​drives our approach to your marketing plan.

We start with extensive target market and demographic research to determine who your customers are.

We tailor your brand promise into a message design to elicit an emotional response from your customers.

We build a campaign to optimize the reach of your message based on the budget available.

​We distribute the message across all advertising channels.

We determine the benchmarks for performance of the campaign.
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We measure your return on investment and adjust campaign to narrow the target and focus on winners.