Never before in the history of companies and their competitive appearance on the market, are the functions of Marketing, Public Relations and Human Resources so similar and close to one another, and the need for their integrated application in the creation of competitive advantage has never been expressed more clearly than now with the concept of corporate communications.
Our interdisciplinary approach to corporate communications builds a cross functional team to answer the questions:
Who say what, to whom, in which channel, with what effect?
We answer these questions by defining:
1. Who?
2. Says What?
3. To Whom?
4. In Which Channel?
5. With What Purpose?
6. With What Effect?
Our multimedia team creates head-turning content with imagery and language that grabs attention. Our integrated external and internal communications plans are engineered to engage targeted audiences across the full spectrum of digital and traditional media channels. Our crisis plans prepare you to manage the unexpected and mitigate legal and financial fallout.
Taken together, we provide you an on demand interdisciplinary corporate communication team to deliver the story of your corporate identity to internal and external stakeholders.
Our interdisciplinary approach to corporate communications builds a cross functional team to answer the questions:
Who say what, to whom, in which channel, with what effect?
We answer these questions by defining:
1. Who?
- Understanding and managing corporate identity
- Articulation of corporate identity
- Communication of corporate identity
2. Says What?
- Defining Corporate Brand
- Identity and position of corporate brand
- Brand Architecture
- Corporate Re-Branding
- Employer Branding
- Internal branding and organizational identity and culture
- Ethical branding
- Corporate social responsibility
- Diversity, equity and inclusion
3. To Whom?
- Stakeholder management
- External public communications
- Internal employee communications
4. In Which Channel?
- Storytelling and Issue management in times of change and crises
- Communications management
- Spokesperson
- Endorsers
- Visual identity
- Advertising
5. With What Purpose?
- Definition of corporate story
- Framework of corporate story - Culture Handbook
- Corporate associations: identity traits and corporate image
- Corporate associations: reputation and trust
- Measuring corporate image
6. With What Effect?
- Organizational identification by employees and consumers
- Organizational commitment by employees and consumers
- Social responsibility
Our multimedia team creates head-turning content with imagery and language that grabs attention. Our integrated external and internal communications plans are engineered to engage targeted audiences across the full spectrum of digital and traditional media channels. Our crisis plans prepare you to manage the unexpected and mitigate legal and financial fallout.
Taken together, we provide you an on demand interdisciplinary corporate communication team to deliver the story of your corporate identity to internal and external stakeholders.
Social Media |
10 Reasons Why
|
|
Traditional Media |
8 Factors To Consider
|
Traditional television and radio advertising media channels
still dominate when it comes to discovering new brands.
Combining online media with traditional media channels
increases the overall effectiveness of the media campaign
by 13 to 25 percent.
still dominate when it comes to discovering new brands.
Combining online media with traditional media channels
increases the overall effectiveness of the media campaign
by 13 to 25 percent.
Public Relations |
7 Keys To
|
Event Planning |
6 Reasons Why
|
Internal Communications
We provide leadership the tools to engage and inspire your employees to work as part of your community. We manage efforts across all departments and all locations to develop communications strategies and execute programs that builds awareness and buy-in for your mission, values and strategy.
Social Intranet |
6 Things
|
Culture Handbook |
10 Things
|
Company Events |
6 Reasons
|
Crisis Planning
Crisis Management
When your company faces an unforeseen crisis,
business continuity and market value can hang in the balance.
We design crisis plans to prepare you for the unexpected and
enable you to respond quickly and communicate effectively
when trouble arises to mitigate financial and reputation damage.
business continuity and market value can hang in the balance.
We design crisis plans to prepare you for the unexpected and
enable you to respond quickly and communicate effectively
when trouble arises to mitigate financial and reputation damage.
4 Things
Every Crisis Communications Strategy
Must Accomplish
1. Have A Plan and Practice It
2. Protect Your People
3. Protect Your Brand
4. Reduce Legal and Financial Exposure
2. Protect Your People
3. Protect Your Brand
4. Reduce Legal and Financial Exposure
Multimedia Team
- Content Creation
- Video Production
- Distribution Strategies
- Video Production
- Distribution Strategies
Content Creation |
7 Essentials
|
Video Production |
11 Steps
|
Drone Imaging |
Sometimes only aerial imagery can capture the message.
We have the expertise and equipment to deliver 4K resolution video and high-resolution imaging for any application. When you want a panoramic, eye-popping video, we have the tools and experience to get the job done. Our FAA-licensed UAS operators will safely and legally gather stunning aerial content tailored to meet the needs of your project. |
Marketing |
Clarity Firstdrives our approach to your marketing plan.
We start with extensive target market and demographic research to determine who your customers are. We tailor your brand promise into a message design to elicit an emotional response from your customers. We build a campaign to optimize the reach of your message based on the budget available. We distribute the message across all advertising channels. We determine the benchmarks for performance of the campaign. We measure your return on investment and adjust campaign to narrow the target and focus on winners. |