Crisis Communications
The main goal of every workplace crisis communication strategy is to
enable Seamless Communications during crises within an organization that
Protect Your People , Protect Your Brand and Reduce Legal Exposure.
Messages used in crisis communication are meant to
provide employees with the knowledge needed
to make the right decisions during crises.
Our 11 Step Crisis Communication Strategy, provided below,
provides a process to build a plan and execute it
so you are well prepared to effectually handle a crisis.
enable Seamless Communications during crises within an organization that
Protect Your People , Protect Your Brand and Reduce Legal Exposure.
Messages used in crisis communication are meant to
provide employees with the knowledge needed
to make the right decisions during crises.
Our 11 Step Crisis Communication Strategy, provided below,
provides a process to build a plan and execute it
so you are well prepared to effectually handle a crisis.
Have A Plan. Practice.Equip your employees with important timely information, eliminate misinformation and streamline emergency response to keep physical and digital assets safe, and minimize lost productivity and revenues
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Protect Your PeopleEmergencies can strike
any organization at any time. An effective Crisis Communications Plan protects your most valuable asset, your people. |
Protect Your Brand“It takes 20 years to build a reputation
and 5 minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett |
Reduce Legal ExposureBuild control systems
to identify and mitigate your legal and financial risk exposure. |
"THE BEST PLANS ARE WORTHLESS
IF THEY EXIST ONLY ON PAPER. THERE NEEDS TO BE REGULAR, AT LEAST BIANNUAL, EXERCISES." — MICHAEL WATKINS |
What is Crisis Communication?
In a nutshell, crisis communication is a strategy to ensure effective two-way communications of accurate information during high stress scenarios.
Messages distributed in crisis communications are meant to provide employees with the pertinent information needed to make the right decisions during a crisis. Some of the common situations in which a crisis communication strategy becomes activated are health crises, major accidents, product recalls, data breaches, workplace injuries, bankruptcies and other workplace situations such as sexual harassment or an active shooter.
To communicate during a crisis, Leadership, Communications and PR teams use employee communication tools to share updates and receive feedback about action items and important company information.
Messages distributed in crisis communications are meant to provide employees with the pertinent information needed to make the right decisions during a crisis. Some of the common situations in which a crisis communication strategy becomes activated are health crises, major accidents, product recalls, data breaches, workplace injuries, bankruptcies and other workplace situations such as sexual harassment or an active shooter.
To communicate during a crisis, Leadership, Communications and PR teams use employee communication tools to share updates and receive feedback about action items and important company information.
Practice. Practice. Practice.
The Only Way To Learn Is By Doing
Companies struggle with reacting quickly and getting organized when crises strike because of a lack of consistent practice of crisis plans.
If people don’t know it and don’t practice it, they will tackle each crisis by improvisation which seldom leads to strong outcomes. Only 23% Say They
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Communications
Is The Key To
A Successful Crisis Strategy
Effective Communications During A Crisis
To and Between Employees
Remains The Most Important Issue Facing Businesses
To and Between Employees
Remains The Most Important Issue Facing Businesses