Crisis Communications

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The main goal of every workplace crisis communication strategy is to 
enable Seamless Communications during crises within an organization that
Protect Your People , Protect Your Brand and Reduce Legal Exposure. 

​Messages used in crisis communication are meant to 
provide employees with the knowledge needed
​to make the right decisions during crises. 

Our 11 Step Crisis Communication Strategy, provided below,
provides a process to build a plan and execute it
so you are well prepared to effectually handle a crisis.

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Have A Plan.  Practice. 

It's never too late to adjust your crisis communications strategy and improve the outcome for your company.

Equip your employees with important timely information, eliminate misinformation and streamline emergency response to keep physical and digital assets safe, and minimize lost productivity and revenues

Protect Your People

Without your people and a strong sense of culture there is no company.

Emergencies can strike
any organization ​at any time.  
An effective Crisis Communications Plan
protects your most valuable asset,
​your people.

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Protect Your Brand

A failure to effectively respond to a crisis can destroy your reputation and tarnishes your brand permanently.

“It takes ​20 years to build a reputation
and 5 minutes to ruin it. 
If you think about that,
you’ll do things differently.”
​– Warren Buffett

Reduce Legal Exposure

Accurate and consistent communications are critical to reducing legal and financial exposure.

Build control systems
to identify and mitigate ​
​your legal and financial risk exposure. 

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"THE BEST PLANS ARE WORTHLESS 
IF THEY EXIST ONLY ON PAPER.
THERE NEEDS TO BE REGULAR,
AT LEAST BIANNUAL, EXERCISES."
— MICHAEL WATKINS

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​What is Crisis Communication?

In a nutshell, crisis communication is a strategy to ensure effective two-way communications of accurate information during high stress scenarios.

Messages distributed in crisis communications are meant to provide employees with the pertinent information needed to make the right decisions during a crisis. Some of the common situations in which a crisis communication strategy becomes activated are health crises, major accidents, product recalls, data breaches, workplace injuries, bankruptcies and other workplace situations such as sexual harassment or an active shooter. 

To communicate during a crisis, Leadership, Communications and PR teams use employee communication tools to share updates and receive feedback about action items and important company information.

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Having A Plan And Being Prepared
Are Not The Same Thing

62% of Companies Have A Crisis Plan
But Only Half Keep It Up To Date
And Only 23% Practice Annually.

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Source: PRNEWS/CS&A Survey, Oct. 2019

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Almost 40% Lack A Crisis Plan

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Source: PRNEWS/CS&A Survey, Oct. 2019

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51% Of Plans Are ​Not Up-To-Date

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Practice. Practice. Practice.

The Only Way To Learn Is By Doing

Source: PRNEWS/CS&A Survey, Oct. 2019

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Companies struggle with reacting quickly and getting organized when crises strike because of a lack of consistent practice of crisis plans. 

​If people don’t know it and don’t practice it, they will tackle each crisis by improvisation which seldom leads to strong outcomes.

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​Only 23% Say They
​Practice Every Year

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 Communications
Is The Key To
A Successful Crisis Strategy

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Effective Communications During A Crisis
​To and Between Employees
Remains The Most Important Issue Facing Businesses 

Source: PRNEWS/CS&A Survey, Oct. 2019

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Over 40% Identified Communications
​As the Most Difficult Aspect
Of Responding To A Crisis

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​Learn the 11 Steps
To An Effective 
Crisis Communication Strategy

11 Step Strategy

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