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  • Home
  • What We Do
    • Corporate Communications
      • Social Intranet
      • Social Media
      • Public Relations
      • Crisis Communications
    • Corporate Culture
      • Culture Handbook
      • Diversity, Equity & Inclusion
    • Marketing and Branding
      • Donor Development
      • Content Creation
      • Credits And Awards
      • Traditional Media
      • Media Portfolio
    • Performance Guarantee Insurance
  • How We Do It
    • Clarity First
    • Our Process
      • Project Management
    • Our Mission & Vision
    • Our Culture
    • Our Success
    • Proven Results
  • Your Resources
    • Our People
    • Integrated Payment Solutions
    • TJ Agresti's Blog
    • Jeremy Littman's Blog
  • Contact Us
(303) 495-7578

Crisis Communications


The main goal of every workplace crisis communication strategy is to 
enable Seamless Communications 
during crises within an organization that
Protect Your People , Protect Your Brand and Reduce Legal Exposure. 

​
Messages used in crisis communication are meant to 
provide employees with the knowledge needed
​to make the right decisions during crises. 

Our 11 Step Crisis Communication Strategy, provided below,
provides a process to build a plan and execute it
so you are well prepared to effectually handle a crisis.

Have A Plan.  Practice. 

Does your company have a crisis management plan?
It's never too late to adjust your crisis communications strategy and improve the outcome for your company.
Equip your employees with important timely information, eliminate misinformation and streamline emergency response to keep physical and digital assets safe, and minimize lost productivity and revenues

Protect Your People

Does your crisis communication plan protect your people?
Without your people and a strong sense of culture there is no company.
Emergencies can strike
any organization ​at any time.  
An effective Crisis Communications Plan
protects your most valuable asset,
​your people.

Protect Your Brand

Does you crisis communication plant protect your brand reputation?
A failure to effectively respond to a crisis can destroy your reputation and tarnishes your brand permanently.
“It takes ​20 years to build a reputation
and 5 minutes to ruin it. 
If you think about that,
you’ll do things differently.”
​– Warren Buffett

Reduce Legal Exposure

Does your crisis communication plan reduce your legal exposure?
Accurate and consistent communications are critical to reducing legal and financial exposure.
Build control systems
to identify and mitigate ​
​your legal and financial risk exposure. 


"THE BEST PLANS ARE WORTHLESS 
IF THEY EXIST ONLY ON PAPER.
THERE NEEDS TO BE REGULAR,
AT LEAST BIANNUAL, EXERCISES."

— MICHAEL WATKINS

​What is Crisis Communication?

In a nutshell, crisis communication is a strategy to ensure effective two-way communications of accurate information during high stress scenarios.

Messages distributed in crisis communications are meant to 
provide employees with the pertinent information needed to make the right decisions during a crisis. Some of the common situations in which a crisis communication strategy becomes activated are health crises, major accidents, product recalls, data breaches, workplace injuries, bankruptcies and other workplace situations such as sexual harassment or an active shooter. 

To communicate during a crisis, Leadership, Communications and PR teams use employee communication tools to share updates and receive feedback about action items and important company information.

Having A Plan And Being Prepared
Are Not The Same Thing

62% of Companies Have A Crisis Plan
But Only Half Keep It Up To Date
And Only 23% Practice Annually.

Does your company have a crisis management plan?
Source: PRNEWS/CS&A Survey, Oct. 2019

Almost 40% Lack A Crisis Plan


62% of companies have a crisis plan, but only half keep it up to date, and only 23% practice annually.
Source: PRNEWS/CS&A Survey, Oct. 2019

51% Of Plans Are ​Not Up-To-Date


Practice. Practice. Practice.

The Only Way To Learn Is By Doing
Companies struggle with reacting quickly and getting organized when crises strike because of a lack of consistent practice of crisis plans.
Source: PRNEWS/CS&A Survey, Oct. 2019

Companies struggle with reacting quickly and getting organized when crises strike because of a lack of consistent practice of crisis plans. 

​If people don’t know it and don’t practice it, they will tackle each crisis by improvisation which seldom leads to strong outcomes.

​Only 23% Say They
​Practice Every Year


 Communications
Is The Key To
A Successful Crisis Strategy


Effective Communications During A Crisis
​To and Between Employees
Remains The Most Important Issue Facing Businesses 
Communication is the key to a successful crisis strategy.
Source: PRNEWS/CS&A Survey, Oct. 2019

Over 40% Identified Communications
​As the Most Difficult Aspect
Of Responding To A Crisis


​Learn the 11 Steps
To An Effective
 
Crisis Communication Strategy

11 Step Strategy

Get in Touch

Some call us​

Obsessive

We call it​

Doing Our Job

Let us know what you are facing
and
what you want.

We'll let you know
how we can help you get there.
​

​Our consultants are standing by.

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Call Us At +1 (206) 701-6683

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