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We partner with companies in transition building clear paths to accelerate the achievement of next level goals .
To overcome the clutter and noise of the modern communications environment, clarity in your corporate culture, brand promise and strategic vision is more important than ever. Critical Mission provides business leaders with forward-looking strategic consulting services that help drive sustainable competitive advantages and profitability.
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Corporate Communications
Business Strategy Management Counseling Business Development 
Capital Advisory
Investor Relations Exit Planning |
Previous Projects
Aerospace
Key Lime Air Corporation d.b.a Denver Air Connection
Key Lime has been in business for over 20 years and was navigating a precarious period in its history without any internal or external communications infrastructure, no plan for executing marketing and branding, elevating recruitment in a highly competitive market or aggressive and professional business development in a time where regional airlines are being pushed out by the majors.
Critical Mission built a broad-spectrum communications plan where none had existed on a “had to be done yesterday” time line. These services included:
In less than one year from commencement of the contract, Critical Mission is proud to have achieved all goals and many more that were unanticipated once organizational deficiencies were identified and corrected to enable completion of building the communication bridges.
Critical Mission developed a team of internal communicators who work daily to engage and inspire and retain and recruit employees; develop strategies and execute programs that build awareness and buy-in for the airline’s culture including its mission, values, and strategy; support positioning efforts of company leaders; identify content development opportunities; spark new ideas that support employee engagement; and integrate all communications to advance the company’s culture, goals and long-term growth strategy.
During this year Critical Mission has built bridges:
Swift Engineering
For nearly 30 years, Swift Engineering's design and manufacturing innovations have produced championship winning race cars and next generation aviation and aerospace components. Swift Engineering embarked on the design of an advanced vertical take-off and landing autonomous vehicle and asked Critical Mission to build a broad-spectrum operational, marketing and communications plan where none had existed. These services included:.
Key Lime has been in business for over 20 years and was navigating a precarious period in its history without any internal or external communications infrastructure, no plan for executing marketing and branding, elevating recruitment in a highly competitive market or aggressive and professional business development in a time where regional airlines are being pushed out by the majors.
Critical Mission built a broad-spectrum communications plan where none had existed on a “had to be done yesterday” time line. These services included:
- Design and implement Internal Communications intranet to advance corporate vision, mission, strategic goals and culture through employee engagement as well as promote more efficient workflow processes and accountability across multi-siloed organization.
- Establish external communication through traditional and new media channels and platforms to support marketing, branding, recruitment and business development.
- Produce Executive Communications materials for both internal and external stakeholders.
- Develop reputation and crisis management plans.
- Create data driven analytical analysis of market, trends, demographics to inform SWOT analysis for bidding new routes and overall business development.
- Act as spokesperson, public relations manager and new business pitch lead.
In less than one year from commencement of the contract, Critical Mission is proud to have achieved all goals and many more that were unanticipated once organizational deficiencies were identified and corrected to enable completion of building the communication bridges.
Critical Mission developed a team of internal communicators who work daily to engage and inspire and retain and recruit employees; develop strategies and execute programs that build awareness and buy-in for the airline’s culture including its mission, values, and strategy; support positioning efforts of company leaders; identify content development opportunities; spark new ideas that support employee engagement; and integrate all communications to advance the company’s culture, goals and long-term growth strategy.
During this year Critical Mission has built bridges:
- Effectively recruited, interviewed, hired and trained internal and external communication managers. Integrated web developers, graphic designers and video production team members.
- Created, designed and drafted Culture Handbook to define culture, collaboration model, mission, vision, values, short- and long-term business strategies, how employees work at company, how company handles failure, how to communicate amongst and between employee and management groups and corporate social responsibility expectations. Culture handbook published internally and externally. Integrated successfully into new recruiting platform.
- Department positioned to handle all public relations issues and develop campaigns.
- Design, develop and implement two new corporate websites one positioned for corporate identification and the other consumer facing for airline reservations. Each site is designed to also raise brand, mission and vision awareness.
- Create both in-house production resources from ideation to delivery for new corporate content as well as engaging an outside production company for external marketing campaigns.
- Developed and implemented project collaboration system integrated in company intranet including branded mobile app. Utilized the system to implement department and intra-department communications; develop new hire orientation materials; design and launch conversion of employee training to computer-based training; convert internet service to high bandwidth to alleviate accessibility issues; design and implement a domestic and international employee recruiting program; design management accountability infrastructure for projects and employee support issues.
- Developed social media channels where none existed to maximize messaging and shape stories that resonate with all company’s key stakeholders including customers, media, influencers, social followers, investors/analysts and employees.
- Developed and implemented social intranet to improve employee engagement and retention including the development of a Communications Hub; Collaboration Facilitator; Knowledge Management and File Sharing Center; Internal Social Network; Employee Engagement and Development Platform; Scheduling Tool; Case Management System for Employee Issues.
- Develop and design external-facing materials including web sites, mobile applications, social media, press release and media kits collaborating with Marketing, Legal, Finance, Investor Relations, Government Affairs, Human Resources, and IT – to ensure integrated storytelling to get the most from communications efforts.
- Monitor traditional and non-traditional media landscape for potential issues (positive and negative) and flag them in real-time so that appropriate action can be taken.
- Prepared new proposal and presentation templates for new bids and contracts including creation of corporate introduction video template; proposal presentation template; corporate identity closing video template; corporate brand materials.
- Manage business development and sales process including identify and quantify new business opportunities; establish contact with and manage relationship with new customers; assemble business development team; managed preparation of presentation materials and corporate apparel brand gifts for attendees; collaborate with company team members on preparation of proposal material including accounting, legal and corporate; lead the presentation on-site; act as project lead for implementation.
Swift Engineering
For nearly 30 years, Swift Engineering's design and manufacturing innovations have produced championship winning race cars and next generation aviation and aerospace components. Swift Engineering embarked on the design of an advanced vertical take-off and landing autonomous vehicle and asked Critical Mission to build a broad-spectrum operational, marketing and communications plan where none had existed. These services included:.
- Critical Mission Consulting developed the operational specifications for the aircraft backed by a five-year development and commercial launch budget.
- Designed and drafted safety operations manual that was put into practice during an aircraft crash incident.
- Designed go to market strategy
- Originated strategic partners to develop industry specific applications of technology
Principal Capital Transactions
Following is a sample of transactions where our team has acted as principal
Following is a sample of transactions where our team has acted as principal
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