Public Relations
- We can prepare your company’s leadership for media interviews and speaking opportunities helping the spokesperson feel at ease and confident.
- We research and provide the necessary background information to the spokesperson and interviewer clearly explaining the purpose of the interview and how your company spokesperson’s perspective fits into the interview. We provide an outline of potential topic areas and questions that we think will likely be covered in the interview eliminating fear of the unknown.
- We build an outline of key messages for all company spokepersons to reinforce so communications are practiced and authentic.
- We make sure the logistics of PR events are always sorted to avoid chaos and reduce anxiety levels going into an event. We detail the time and location, what to wear, as well as the anticipated length of the interview and any nuances about the circumstances of the interview that are important to convey.
- We hold prep sessions verbally walking the spokesperson through all the information over the phone, video call or in person and highlight additional questions the spokesperson may not have expected.
- We continually maintain and develop strong media relations to obtain public exposure opportunities for your company.
- We work collaboratively across your company to manage and implement new public relations projects, strategies, policies and programs.
- We ensure consistent and appropriate messaging reflective of your company’s values and business goals in press releases, promotions, partnerships and internal communications.
- We support and strengthen your business and corporate citizenship goals by developing and implementing public relations reflective of company initiatives, corporate strategy and long-term vision.
- We work across your company to develop and pitch stories to earn maximum exposure in both traditional and non-traditional media outlets to shape stories and messages that resonate with your company’s key stakeholders including customers, media, influencers, social followers, investors and analysts.
- We actively engage with the media and third-party influencers to develop relationships that will lead to increased positive media coverage.
- We oversee external strategic event planning and execution, including executive speech and presentation materials, new product launches, new marketing campaigns, facility ground breakings, grand openings and other special events.
- We support your company in cultivating positive relationships with community leaders and organizations.
- We assist in developing and managing your traditional media budget and resources to ensure campaigns return on investment are maximized with their costs optimized.
- We develop and design external-facing materials including websites, mobile applications, social media, press releases, brochures and media kits.
- We collaborate with your Marketing, Legal, Finance, Investor Relations, Government Affairs, Human Resources and IT – to ensure integrated storytelling to get the most from communications efforts.