Traditional Media
We refer to “traditional” media as those channels that deliver one-way communication, e.g., radio, billboard, TV and print. And “digital” media might be considered channels that encourage two-way conversations and invite engagement. The blurred lines between traditional and digital create fragmentation of various ad formats, individual platforms, disparate buying processes, and traditional marketing strategies.
We integrate online banner ads, online video ads, television, streaming services and radio campaigns into a cohesive traditional/digital strategy.
We manage and develop your team of external communications professionals, taking a significant role in supporting their engagement, growth, and goals.
We develop and maintain strong traditional media relationships.
We work collaboratively across your company to manage and implement new marketing projects, strategies, policies and programs.
We ensure consistent and appropriate external messaging reflective of your company’s values and business goals in press releases, promotions, partnerships, and internal communications.
We manage your day-to-day traditional media outreach operations.
We support and strengthen your business and corporate citizenship goals by developing and implementing media relations, and other programs to build strategic, integrated traditional media messaging related to company initiatives, corporate strategy and long-term vision.
We work across your company to develop and pitch stories to earn maximum exposure in both traditional and media outlets to shape stories and messages that resonate with your company’s key stakeholders including customers, media, influencers, social followers, investors and analysts.
We actively engage with the media and third-party influencers to develop relationships that will lead to increased positive media coverage.
We assist in developing and managing your traditional media budget and resources, including service vendors, agencies and staff resources, to ensure campaigns return on investment are maximized with their costs optimized.
We develop and design external-facing materials including web sites, mobile applications, social media, press releases, brochures and media kits.
We collaborate with your Marketing, Legal, Finance, Investor Relations, Government Affairs, Human Resources and IT – to ensure integrated storytelling to get the most from communications efforts.
We integrate online banner ads, online video ads, television, streaming services and radio campaigns into a cohesive traditional/digital strategy.
We manage and develop your team of external communications professionals, taking a significant role in supporting their engagement, growth, and goals.
We develop and maintain strong traditional media relationships.
We work collaboratively across your company to manage and implement new marketing projects, strategies, policies and programs.
We ensure consistent and appropriate external messaging reflective of your company’s values and business goals in press releases, promotions, partnerships, and internal communications.
We manage your day-to-day traditional media outreach operations.
We support and strengthen your business and corporate citizenship goals by developing and implementing media relations, and other programs to build strategic, integrated traditional media messaging related to company initiatives, corporate strategy and long-term vision.
We work across your company to develop and pitch stories to earn maximum exposure in both traditional and media outlets to shape stories and messages that resonate with your company’s key stakeholders including customers, media, influencers, social followers, investors and analysts.
We actively engage with the media and third-party influencers to develop relationships that will lead to increased positive media coverage.
We assist in developing and managing your traditional media budget and resources, including service vendors, agencies and staff resources, to ensure campaigns return on investment are maximized with their costs optimized.
We develop and design external-facing materials including web sites, mobile applications, social media, press releases, brochures and media kits.
We collaborate with your Marketing, Legal, Finance, Investor Relations, Government Affairs, Human Resources and IT – to ensure integrated storytelling to get the most from communications efforts.
