We are pleased to announce that the new Denver Air Connection website went live on September 19, 2019.
The Critical Mission team has been working closely with all departments to incorporate new content, images and organizational information which is relevant to both consumers and potential partners. We thank everyone who has assisted us and for their patience during this process.
This launch was followed by a second website dedicated to Key Lime Air. These sites are the first big steps in integrating the company's brand and messaging. Currently Wikipedia is being updated and new online and printed materials for consumers and recruiting are being created as well.
These websites are “organic” - we will constantly update content and make changes as needed.
We urge you to share this new link with friends, family and on your social media feeds.
No one says it more eloquently than nationally syndicated columnist Dave Barry:
“If you had to identify, in one word, the reason why the human race has not achieved and never will achieve its full potential that word would be ‘meetings’.”
It’s tough to argue with him. If you’re like most managers, you’ll spend 8 to 10 hours each week in meetings. In fact, according to a University of Arizona study, there are more than 11 million formal meetings each day, totaling a staggering three billion a year.
Yet in study after study, workers cite meetings as one of the most unproductive and frustrating parts of their jobs. Wasting almost $40-billion each year, it’s no wonder that Industry Week Magazine called meetings “The Great White Collar Crime.” But you don’t have to be a victim.
Listed below are seven simple steps you can take to make meetings more productive and, heaven forbid, even fun. I encourage you to share these tips with others on your team. Working together, you can be the business equivalent of a “neighborhood watch program,” stamping out this insidious crime, one meeting at a time.
We recently began working on a corporate communications project for an airline to determine how to align the brand the owners want to convey with a new internal communications ecosystem and external communications infrastructure that allows them to tell their story and build a culture to delver it.
I remembered reading in Ken Mosesian's book, The Power of Promise, that brand is emotional and experiential. He said, "(E)ven though numbers are emotionless, people are not, particularly when it comes to promises kept and promises broken." He went on to reference the Price Waterhouse Coopers 2018 survey where one-third of all global consumers said they would leave a brand they loved after one bad experience. The study found three that that would stop customers from doing business with a brand:
It's impossible to deliver on the details without an employee group that understands and engages in the company mission, vision and purpose which form the company culture. To this end, that requires the company to take the time to define its culture and provide a community in which that culture can flourish.
You make a experiential promise with your brand and your employees are given a chance to keep that promise every time they interact with a customer. So, the details really do matter.
Mr. Agresti is the founder and President of Critical Mission Consulting. He founded the company to offer a multidisciplinary suite of services in management, law, aviation, marketing and corporate communications. The company's approach is highly successful in producing targeted results that align with stakeholder expectations.